Allora, okay

“In the moment”
 

MISSION

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At Allora, everything starts with the story.

We guide productions through the fast-evolving world of digital film and video—so directors, agencies, and creatives can stay grounded in what they do best: storytelling.

Our name, Allora, is an Italian word rich with nuance. While it can mean “then” or “so,” it’s often used as a breath between thoughts—a moment of pause, of attention, of presence. That’s the space we aim to hold: before, during, and after the camera rolls.

Whether we’re planning a shot, building a workflow, or crafting a final grade, our focus remains the same: to stay in the moment, and help you capture something that lasts beyond it.

Portfolio & Links

Food Bank for New York City

At the height of the COVID-19 pandemic, Food Bank for NYC faced an overwhelming surge in demand—over a 300% increase in food insecurity across the city. I was brought on as Multimedia Producer & Editor to help craft a visual response that could meet the urgency of the moment and inspire New Yorkers to take action.

Working directly with the communications and development teams, I led the creative development and execution of a series of multimedia campaigns spanning television, social media, and web. This included concept development, on-location shooting, editing, color grading, and final sound design. Each piece was designed to humanize the crisis while maintaining visual clarity and cohesion across platforms.

The results were immediate and measurable. Our content helped drive a 500% increase in donations, enabling the organization to meet its expanded goals and support millions of New Yorkers. More than just visual storytelling, this was a case of production work directly fueling real-world impact. The campaign became a benchmark within the organization for rapid-response creative strategy and has since informed their long-term media planning.

Colorblind Productions

Over the course of three years, I served as the Digital Imaging Technician and on-set colorist for a series of high-profile commercial campaigns produced by Colorblind Productions across the New York City area. Each project brought unique technical and creative challenges, often requiring rapid media turnaround, live LUT development, and tight collaboration with directors and cinematographers to preserve a consistent visual identity across brand campaigns.

Working on a variety of sets—from corporate offices to lifestyle-driven studio environments—I managed all on-set data handling and look creation, ensuring color fidelity from capture through post. I built custom color pipelines tailored to each client’s brand, applying calibrated LUTs in real time and providing live-grade support during camera rehearsals and takes. My role also included QC of footage, safe archival practices, and technical troubleshooting under pressure to maintain seamless continuity across multi-day shoots.

These campaigns are a testament to my ability to bridge technical precision and creative vision, ensuring that Colorblind’s commercial work not only met but exceeded expectations in visual polish and post-production readiness.

SmartPass

At the ISTE conference, I partnered with SmartPass (now part of Raptor Technologies) to produce a comprehensive video package that included a highlight reel, a live‑to‑tape livestream setup, a polished commercial, and a teacher round‑table feature. Filmed across multiple live environments, including bustling exhibit halls and staged conference settings, the project demanded both rapid adaptability and high standards of visual storytelling.

I led pre-production planning to map out switching between cinematic highlight footage and broadcast-style livestream captures, ensuring seamless transitions and consistent lighting throughout. On shoot days, I operated the camera, managed lighting challenges in convention halls, and executed a live-to-tape workflow that delivered immediate broadcast-quality output. For the teacher round-table segment, I crafted a setup that communicated authority and warmth, balancing camera angles, audio clarity, and visual aesthetics.

Post-production involved editing across formats—from a dynamic highlight video to teacher interviews and a 60‑second commercial. I conducted color grading using DaVinci Resolve and performed sound design to complement the vibrant yet structured tone of the conference environment. The final commercial—which can be viewed by clicking the picture, showcases polished pacing, clear brand messaging, and strong narrative flow, reflecting the energy of ISTE and SmartPass’s commitment to ed-tech innovation.

This project demonstrates my ability to wear multiple hats—producer, DP, editor—and deliver a full suite of multimedia content under tight timelines. It showcases my strength in synthesizing live-event capture with brand-focused narrative storytelling and positions me well for roles requiring end-to-end multimedia expertise.

Contact Us

There’s no magic formula for a great production. We like to work with each project on an individual basis and really get to know our client before we begin working with them. If you’re interested in a quote, or just have questions please use the form below to send us a message.